S by Sloggi

Comfort, uncensored is a collaboration between filmmaker and photographer Roni Ahn and fashion journalist Bella Webb, developed as a digital campaign for S by Sloggi.

We wanted to challenge the idea of comfort, questioning whether what makes us comfortable as individuals aligns with what makes us comfortable as a society.

The people featured have faced varying levels of self-/censorship while finding their place in the world. At times, the things that make them comfortable – certain pronouns, clothes or attitudes – have made others uncomfortable.

Stretching the concept of comfort, reflecting on its size and shape and feel, we can settle back in to a more inclusive comfort.

Marvin

Heather

Ed
Elizabeth

Lolita

Lauren